Great brands appeal to the brain (common sense) as well as to the heart (feelings), and offer functional and emotional benefits. Branding helps to build relationships with the customers and strong brands are normally well trusted Continue reading “Why is it important to ALWAYS brand a fashion label?”
For this example, I have created one garment to illustrate the type of clothing my fictional brand is going to have.
It will concentrate on loose fit sporty tops and tight leggings and jeggings. So nothing new, innovative or crazy. Just basic comfy clothes for everyday, that almost anyone can wear. Continue reading “How to create fashion brand identity? (Example)”
What is brand identity?
Think about the brands you like or those which are well-known. Identity is something that makes all of those brands different from one another, even though they all sell apparel, and probably have items that are more or less identical (t-shirts, tops, jeans, ect.). Continue reading “Add brand identity to your fashion label”
A good name is memorable, easy to pronounce, simple yet clever and unique.
In many cases people choose a (literal) name that is relevant to their product/service or they use their own name. Continue reading “Tips for a successful brand name”
You can find hundreds of blogs, websites and books on branding, with topics like “5 ways to brand” or “ten tips to brand your business”. Some topics may start like this one. I will try to simplify matters for the layman. Continue reading “Branding: How and Why?”