Content is king – is the first thing you hear a marketer say to you. If you are running your fashion business solo, you’ll quite often find yourself in the shoes of a marketer, and keeping up with marketing trends is as time consuming as trying to keep up with the latest fashion trends. Continue reading “What is content marketing and how it can help your fashion business.”
Answer first few simple questions.
You are probably in a situation, where you either have a collection or you’ve created a brand OR have an idea for a brand, and it’s time to move forward – it’s time for you to find the customers.
Before we start looking for your customers, we need to step back and look at your products and overall brand and answer the following questions. Continue reading “How to find customers for your fashion brand”
Great brands appeal to the brain (common sense) as well as to the heart (feelings), and offer functional and emotional benefits. Branding helps to build relationships with the customers and strong brands are normally well trusted Continue reading “Why is it important to ALWAYS brand a fashion label?”
Brand has to be available both mentally and physically. Mental availability gives customers reason to think about your brand, before they are even considering of making a purchase. For achieving mental availability, brand message has to be clear and easily remembered. Continue reading “How to be available as a Fashion brand”
Every marketer knows, that you need to be consistent in order to gain visibility and connect with the target audience. But for a fashion brand – being consistent is much more. Continue reading “What consistency means for a fashion label”
For this example, I have created one garment to illustrate the type of clothing my fictional brand is going to have.
It will concentrate on loose fit sporty tops and tight leggings and jeggings. So nothing new, innovative or crazy. Just basic comfy clothes for everyday, that almost anyone can wear. Continue reading “How to create fashion brand identity? (Example)”
What is brand identity?
Think about the brands you like or those which are well-known. Identity is something that makes all of those brands different from one another, even though they all sell apparel, and probably have items that are more or less identical (t-shirts, tops, jeans, ect.). Continue reading “Add brand identity to your fashion label”
Does your brand lack of personality? What is brand personality and do you need it?
Briefly, brand personality is giving your label human characteristics Continue reading “Brand personality for a fashion label”
Products and services are developed and sold through stories and images, and consumers make their decisions by impressions as much as by the facts. Continue reading “Image, profiling and branding. Same but different.”