Content is king – is the first thing you hear a marketer say to you. If you are running your fashion business solo, you’ll quite often find yourself in the shoes of a marketer, and keeping up with marketing trends is as time consuming as trying to keep up with the latest fashion trends. Continue reading “What is content marketing and how it can help your fashion business.”
While working on various projects, marketing calendar kept me on track on where we are, and what do we need to do next. It’s like a map that helps you through the year and guides you towards your goals.
For boosting up your productivity and getting your products out on time, I recommend setting up at least a rough schedule what should happen on certain times during the year. For example, you can already automate holiday greetings and schedule your sales dates. Looking back to your previous years, your marketing calendar will get more precise and make sense to you and your customers in the future. Continue reading “How to create a marketing schedule for a fashion brand.”
Answer first few simple questions.
You are probably in a situation, where you either have a collection or you’ve created a brand OR have an idea for a brand, and it’s time to move forward – it’s time for you to find the customers.
Before we start looking for your customers, we need to step back and look at your products and overall brand and answer the following questions. Continue reading “How to find customers for your fashion brand”
Great brands appeal to the brain (common sense) as well as to the heart (feelings), and offer functional and emotional benefits. Branding helps to build relationships with the customers and strong brands are normally well trusted Continue reading “Why is it important to ALWAYS brand a fashion label?”