Great brands appeal to the brain (common sense) as well as to the heart (feelings), and offer functional and emotional benefits. Branding helps to build relationships with the customers and strong brands are normally well trusted Continue reading “Why is it important to ALWAYS brand a fashion label?”
Brand has to be available both mentally and physically. Mental availability gives customers reason to think about your brand, before they are even considering of making a purchase. For achieving mental availability, brand message has to be clear and easily remembered. Continue reading “How to be available as a Fashion brand”
Every marketer knows, that you need to be consistent in order to gain visibility and connect with the target audience. But for a fashion brand – being consistent is much more. Continue reading “What consistency means for a fashion label”
Fashion, is all about being included – to be part of the world or lifestyle that feels good, looks good and moreover is available. Anyone and everyone should have a chance to get it – regardless of the financial situation. (Agins 1999). Continue reading “Creating a Fashion Brand: Emotional meaning to the owner and customer”
The story of who you are and where you come is one of the most important aspects when meeting new people. The same applies to brands and their own stories. Currently brand origin, locality, authenticity and originality are strong assets, that should not be ignored (Sounio 2010, 48). Continue reading “Fashion brand provenance and “made in” tags.”
My recent blog posts concentrate on brand ingredients that I have mentioned on one of my early posts, and before we kick-start this one, I would like to add brand image to the brand ingredient list as well. But first – let’s see what brand reputation is, and what its role in the fashion industry is. Continue reading “What is fashion brand reputation for?”
For this example, I have created one garment to illustrate the type of clothing my fictional brand is going to have.
It will concentrate on loose fit sporty tops and tight leggings and jeggings. So nothing new, innovative or crazy. Just basic comfy clothes for everyday, that almost anyone can wear. Continue reading “How to create fashion brand identity? (Example)”
What is brand identity?
Think about the brands you like or those which are well-known. Identity is something that makes all of those brands different from one another, even though they all sell apparel, and probably have items that are more or less identical (t-shirts, tops, jeans, ect.). Continue reading “Add brand identity to your fashion label”
You don’t need massive graphic designer skills to make an incredible logo for your brand, but you do need to have sense of design and knowing where and how you are going to use your logo. Continue reading “How to choose logo for a Fashion brand?”