Recent posts

How to create a marketing schedule for a fashion brand.

While working on various projects, marketing calendar kept me on track on where we are, and what do we need to do next. It’s like a map that helps you through the year and guides you towards your goals.

For boosting up your productivity and getting your products out on time, I recommend setting up at least a rough schedule what should happen on certain times during the year. For example, you can already automate holiday greetings and schedule your sales dates. Looking back to your previous years, your marketing calendar will get more precise and make sense to you and your customers in the future. Continue reading “How to create a marketing schedule for a fashion brand.”

Is it difficult to start a fashion brand?

Fashion industry is very fascinating and glamorous, and truly tempting to be part of,  but what does it require to start your own fashion label?

This question has probably crossed your mind if you are interested in starting your own fashion brand.

Having friends running their own fashion brands, and working myself previously in fashion industry, I’ve came to learn couple of major facts: Continue reading “Is it difficult to start a fashion brand?”

How to find customers for your fashion brand

Answer first few simple questions.

You are probably in a situation, where you either have a collection or you’ve created a brand OR have an idea for a brand, and it’s time to move forward – it’s time for you to find the customers.

Before we start looking for your customers, we need to step back and look at your products and overall brand and answer the following questions. Continue reading “How to find customers for your fashion brand”

HAVING A FRESH START – Personal Branding

It’s time to get serious.

Branding a business is one thing, but branding yourself – as an entrepreneur, expert, specialist, designer or what ever – is a totally different story.

I’ve been following online world for a while now, after switching from traditional marketing to digital, I understood that you really, really need to brand yourself, no matter what you do and what role you’re in. Continue reading “HAVING A FRESH START – Personal Branding”

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