Content is king – is the first thing you hear a marketer say to you. If you are running your fashion business solo, you’ll quite often find yourself in the shoes of a marketer, and keeping up with marketing trends is as time consuming as trying to keep up with the latest fashion trends. Continue reading “What is content marketing and how it can help your fashion business.”
While working on various projects, marketing calendar kept me on track on where we are, and what do we need to do next. It’s like a map that helps you through the year and guides you towards your goals.
For boosting up your productivity and getting your products out on time, I recommend setting up at least a rough schedule what should happen on certain times during the year. For example, you can already automate holiday greetings and schedule your sales dates. Looking back to your previous years, your marketing calendar will get more precise and make sense to you and your customers in the future. Continue reading “How to create a marketing schedule for a fashion brand.”
Fashion industry is very fascinating and glamorous, and truly tempting to be part of, but what does it require to start your own fashion label?
This question has probably crossed your mind if you are interested in starting your own fashion brand.
Having friends running their own fashion brands, and working myself previously in fashion industry, I’ve came to learn couple of major facts: Continue reading “Is it difficult to start a fashion brand?”
Answer first few simple questions.
You are probably in a situation, where you either have a collection or you’ve created a brand OR have an idea for a brand, and it’s time to move forward – it’s time for you to find the customers.
Before we start looking for your customers, we need to step back and look at your products and overall brand and answer the following questions. Continue reading “How to find customers for your fashion brand”
It’s time to get serious.
Branding a business is one thing, but branding yourself – as an entrepreneur, expert, specialist, designer or what ever – is a totally different story.
I’ve been following online world for a while now, after switching from traditional marketing to digital, I understood that you really, really need to brand yourself, no matter what you do and what role you’re in. Continue reading “HAVING A FRESH START – Personal Branding”
Great brands appeal to the brain (common sense) as well as to the heart (feelings), and offer functional and emotional benefits. Branding helps to build relationships with the customers and strong brands are normally well trusted Continue reading “Why is it important to ALWAYS brand a fashion label?”
Brand has to be available both mentally and physically. Mental availability gives customers reason to think about your brand, before they are even considering of making a purchase. For achieving mental availability, brand message has to be clear and easily remembered. Continue reading “How to be available as a Fashion brand”
Every marketer knows, that you need to be consistent in order to gain visibility and connect with the target audience. But for a fashion brand – being consistent is much more. Continue reading “What consistency means for a fashion label”
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